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How The Joe Media Group secured €2.5M in Non-Dilutive Funding to achieve Scale

Industry : Digital Media
Solutions Used : Revenue Based Finance to gain upfront access to future predictable digital platform revenues from Facebook, YouTube, Snapchat, TikTok, and Amazon.
Results : Secured a €2.5 million funding facility to scale operations, expand revenue streams, and support future acquisitions.

joe media

Testimonial

"In a rapidly evolving media landscape, having the right funding strategy is critical. Financefair’s non-dilutive funding has enabled us to scale while retaining full control over our vision and intellectual property. Traditional funding sources were simply not fit for purpose in terms of speed, commercial fit, or recognising the strength or value of our predictable recurring revenue streams."
 

- John Quinlan, CEO of Joe Media Group

The Customer

Joe Media Group (JMG), a leading brand, IP, and data-driven media company, partnered with Financefair to secure a €2.5 million non-dilutive scale funding facility. This tailored solution empowered JMG to accelerate growth, diversify revenue streams, and pursue an acquisition strategy—all while preserving equity and strategic control.

With traditional funding proving too slow and misaligned with their digital-first model, JMG partnered with Financefair for a faster, smarter and more flexible solution to scale their businesses.

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Challenge & Solution

Joe Media Group needed growth capital to scale operations, diversify revenue streams, and pursue future acquisitions. Traditional funders were slow, too restrictive and did not have a mechanism for us to unlock funding from our strong and predictable recurring revenue streams.

Financefair provided a €2.5 million Revenue-Based Finance solution tailored to JMG’s needs. This flexible funding structure allowed JMG to:

✅ Leverage digital revenue streams from programmatic advertising and social media platforms.

✅ Increase business valuation by expanding into new revenue channels.

✅ Maintain full equity ownership while securing growth capital aligned with their strategy.

✅ Accelerate growth without restrictive financing terms.

results icon The Impact

  • Strategic Acquisitions: JMG successfully acquired multiple brands, expanding their portfolio and reinforcing their market position.
  • Diversification into Live Events: Financefair’s funding supported the expansion of JMG’s digital IP into live events, including the widely popular JOE Pub Quiz, now set for a nationwide rollout across the UK and Ireland.
  • Premium Subscription Model: The funding enabled the launch of a premium subscription model for PoliticsJOE, strengthening its ability to deliver trusted, independent journalism and meet the growing demand for high-quality political coverage.

Looking to Scale Like Joe Media Group?

Learn how Financefair’s tailored funding solutions can help your business scale without giving up control. Contact us today to get started. 

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