How Greyscout Achieved 150% ARR Growth with a Strategic Funding Mix

Testimonial

“Financefair has been a game-changer for us. After raising venture capital to develop our tech platform, we needed follow-on funding to scale operations and meet growing customer demand. Traditional lenders didn’t understand the value of our IP or customer base, and their slow processes couldn’t keep up with our rapidly evolving business needs.

Through their partnership with our VC, Financefair stepped in with a fast, flexible funding solution that aligned with our growth trajectory. Their support enabled us to increase ARR, boost our valuation, and deliver on our potential. They’ve truly been an invaluable partner in our scaling journey.”

- Frank Murphy, Chairman, Greyscout

Challenge & Solution

Challenge:

After raising significant venture capital to build their SaaS platform, Greyscout needed additional growth capital funding to increase ARR, scale operations, and meet high demand.

However, traditional funding options:

❌ Did not value their intellectual property or customer base and the value of the Company’s predictable ARR.
❌ Had slow processes that didn’t align with their fast-moving growth strategy.
❌ Would require giving up more equity than they were willing to sacrifice.

Solution:

Financefair provided a Revenue-Based Finance solution that allowed Greyscout to:

✅ Leverage their ARR for upfront capital funding without giving away further equity or disturbing the cap table.
✅ Access funding on short notice, as their strategy plan was executed and milestones achieved.
✅ Align repayments with cash flow cycles, ensuring financial flexibility
✅ strong>Secure the working capital needed to accelerate their go-to-market strategy (GTM)

The Impact

Key Results

150% ARR Growth: Financefair’s funding supported Greyscout’s scaling strategy, leading to a 150% increase in ARR over 18 months.
Strategic Expansion: The business successfully commercialised their SaaS offering and expanded operations to meet demand.
Key Hires: The additional funding enabled strategic hiring, strengthening the company’s ability to execute on its vision.

After securing venture capital to develop their SaaS platform, Greyscout needed follow-on funding to scale operations and meet growing customer demand. Traditional funders failed to recognise the strength of their predictable recurring revenues and the value of their IP making it difficult to access additional funding at speed.

By partnering with Financefair, Greyscout were able to access fast, flexible funding that was directly aligned to their growth goals. By accessing 20 % of their ARR upfront they were able to accelerate the execution of their go-to-market strategy without further dilution.

As their ARR grew, Greyscout were able access further funding lines at short notice, that was directly aligned to their strategic growth requirements, giving control over their growth trajectory.

Financefair’s partner network ensured a seamless collaboration with Greyscout’s venture capital provider, ensuring fast access to funding and enabling Greyscout to capitalise on market opportunities.

How Greyscout Achieved 150% ARR Growth with a Strategic Funding Mix

Testimonial

The Customer

Challenge & Solution

Challenge:

Solution:

The Impact

Key Results

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