Driving Growth: Solgari’s SaaS Expansion with Financefair’s Strategic Funding

Testimonial

"Growing a SaaS business comes with unique challenges, especially when it comes to securing debt-based scale funding to complement our capital structure. Traditional lenders don’t support scaling software companies, so we turned to Financefair to monetise our go-to-market strategy on Marketplace.

Financefair took the time to understand our product, unique value proposition, our tech roadmap and future growth strategy. They witnessed how our scale up has continued to gather momentum and took huge comfort from the experience of our leadership team and the quality of our technology.

They tailored a flexible solution aligned with various stages of our scaling journey, adapting to our needs as we achieved Microsoft certification status and started win annual and multi-years deals on Marketplace. This revenue-based financing has helped extend our runway as we hit profitability, invest in go-to-market, and position ourselves as the native customer engagement app for Microsoft Teams on Marketplace.

With this funding facility, we have strengthened our position on Marketplace and are investing rapidly in more partner-to-partner activity to generate further customer wins. Financefair has played an innovative and strategic role in our funding strategy. In addition, as our deal wins through Marketplace continue to increase, Financefair can increase the funding availability on our facility in line with our expansion."

- Ed Grant, CFO & Director, Solgari

Challenge & Solution

Challenge:

1. Adding debt to the funding equation for SaaS Models: As the business moved through their product/market fit and customer scaling journey towards profitability, the business was seeking a fast and flexible debt funding solution to add to their equity funding strategy and reduce the dilution impact.

2. Runway Extension: They required additional capital to sustain their rapid expansion and achieve EBITDA and cash-flow positivity.

3. Monetize Marketplace Contracts: As the business scaled on Marketplace and has been winning annual and multi-year contracts with customers in North America, UK, South Africa, and Singapore, Solgari needed flexible revenue financing to unlock cash flow from Microsoft’s payouts.

Solution:

- Monetize their annual and multi-year Marketplace contracts, providing further investment in product and go-to-market.

- Reduce dilution by introducing non-dilutive funding while extending their runway.

- Align repayments with their cash flow, ensuring financial flexibility as they scale globally.

Driving Growth: Solgari’s SaaS Expansion with Financefair’s Strategic Funding

Testimonial

The Customer

Challenge & Solution

Challenge:

Solution:

The Impact

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